Tourism Strategy

Tourism is one of the key drivers of London’s economy and supports around 280,000 jobs in the capital. Visitors to London spend around £15bn per annum, which equates to around 5% of Gross Value Added (GVA).

The London Development Agency (LDA) has devolved responsibility from the Mayor for tourism development in London, and supports the tourism industry through the delivery of the London Tourism Vision 2006-16 and London Tourism Action Plan 2006-09.

The sub-regional tourism agenda is an integral part of the Vision and Action Plan. The North London Tourism Strategy & Action Plan 2005 to 2007, which was developed with public and private sector partners and the North London Tourism Steering Group, can be downloaded in pdf format here.

North London Positioning Guide

This guide aims to provide tourism businesses with practical information about the north London sub-region and it's most relevant target markets. Click here to download the guide.

Consultation for the next North London Action Plan 2007 to 2008 will be taking place shortly.

Susi Golding is the LDA’s Tourism Development Manager for North London and spends part of each week in North London Business’s office. If you would like to contact Susi to discuss how your business might become more involved in the visitor economy of North London, please contact her by e-mail or her direct line 020 8885 9213.

Please use the links below to navigate through the tourism pages.

Attactions
Culture
Local News
Days Out in North London
Tourism Strategy