Commuters ‘Get Ahead of the Games’
A major new national campaign was launched this week to encourage the travelling public to ‘Get Ahead of the Games’ and ensure London and the UK keeps moving during 2012′s busy and exciting summer of sport.
With less than six months to go until the London 2012 Olympic and Paralympic Games a new advertising campaign, website and social media channels will now communicate directly with the travelling public. The campaign will encourage people to seek transport information before travelling and check their travel options. ‘Get Ahead of the Games’ explains how, at certain times and in certain locations, London and the UK’s road and public transport network will be much busier than usual.
London’s Transport Commissioner Peter Hendy said: “We’ve been working with businesses for over a year now to help them prepare. It’s now time to start talking directly to those who live and work in affected areas, in London and across the UK. So check out where the hotspots are, plan you travel and ‘Get Ahead of the Games’ this summer.” Visit GetAheadoftheGames.com.
The campaign will span online, radio, outdoor and national and regional newspapers, urging those in affected areas to plan ahead. Split across three phases, London 2012 organisers expect the ‘Get Ahead of the Games’ adverts to be seen over a billion times by the great British public.
New business drop-in sessions available
New drop-in sessions are now available across London. Businesses are encouraged to come along to a drop-in session to speak with a team of experts on the local effects of the Games. Experts from the Travel Advice for Business team, freight and Olympic Route Network will be available to answer your questions.
Booking is not necessary.
Drop-in session details here.
Workshops available for businesses and suppliers
To help businesses and suppliers prepare for the Games, a series of workshops are available.
Travel Advice for Business workshops focus on the impacts of the Games on staff and help your business prepare for the effects of the Games. The free workshops are available across London. Book a business workshop now.
Freight workshops for suppliers and receivers of goods and services are available across the UK to help you manage deliveries during the Games.
These free workshops will help transport companies, suppliers and their customers inside and outside London keep running smoothly during the Games. Book a freight workshop now.
